Käfer Club Limmattal
Logo Design
AMAG commissioned Heads Corporate Branding to develop a new logo for Käfer Club Limmattal. The brief was to create a distinctive mark featuring the iconic VW Beetle, with a vintage character and a design suited for use as a sticker.
2025
Branding
Client Project
CONCEPT
The identity draws on the visual language of classic automotive clubs and vintage motoring graphics. The VW Beetle forms the central element, combined with compact compositions designed to feel nostalgic, distinctive and immediately recognisable.
DEVELOPMENT
Three different logo routes were developed, each exploring a different interpretation of the brief while retaining the Beetle as the central motif. Particular attention was given to silhouette, typography and composition to ensure that each design remained clear and recognisable, especially when reproduced as a sticker.
IDENTITY
Year 2025
Context Client project during my graphic design apprenticeship
Agency Heads Corporate Branding, Zurich
Client AMAG / Käfer Club Limmattal
My role Concept and logo design
Contribution Entire project completed independently
