MICASA
CAMPAIGN
This fictional campaign for micasa was developed at the Zurich School of Design (SfGZ) as part of my graphic design apprenticeship. The brief was to create a communication idea and a distinctive key visual that could be adapted across different media and formats.
2025
Campaigne
School project
CONCEPT
The concept reduces pieces of furniture to simple geometric shapes and assembles them into abstract houses. The house becomes a metaphor for the idea that a home is shaped by the objects we choose and the way we combine them. Rather than presenting individual products in isolation, the campaign turns the micasa range into a playful visual system for creating a personal home.
CAMPAIGN
Different combinations of furniture create a series of individual house characters, allowing the key visual to change while remaining recognisable. The system was developed across F4 posters, digital out-of-home, editorial advertising and a range of additional applications, demonstrating how the idea can adapt across formats while maintaining a consistent campaign language.
