ZFV-Genossenschaft
BRAND LAUNCH FILM
ZFV commissioned Heads Corporate Branding to develop a comprehensive new brand identity. To introduce the new visual direction to employees, I created a launch film together with fellow apprentice Elliott Miller, bringing the transition from the previous identity to the new brand world to life.
2025
Motion Design
Client Project
CONCEPT
The film reveals the rebrand through a visual journey between past and present. Archival imagery from ZFV is combined with new photography to show the evolution of the organisation while introducing the new identity in an engaging and accessible way.
PRODUCTION
Based on a storyboard developed by Marco Simonetti, Elliott and I translated the concept into motion. We worked with animation in After Effects and video editing to combine archive material, typography, graphic elements and newly commissioned photography into one coherent launch film.
